2016 OLAB Advertising Campaigns
Every good advertising campaign starts with a spirited pitch meeting.
The right color scheme can make a big difference.
Collaboration was essential to quickly generating an idea worth pursuing.
There was plenty of give and take in Team 2's brainstorming session.
Teams used nearly every available space to gather in the Fine Arts Center.
This space included a piano, which quickly became a centerpiece of activity.
From chalkboard to the computer, Pulsar gained life here.
A lot of thought goes into a 30-second spot.
Despite focusing on the creative side, there were still financial reports to complete.
Every good idea needs a sketch.
Some teams created their artwork by hand.
The ad campaigns went from idea to filming in less than a day.
Many hands help an idea come to life.
The Wabash Media Center staff was on hand to handle the day's shooting.
Nearly every team enjoyed playback.
The Salter Hall stage was the creative home to half of the competing teams.
The shooting was fast paced and well conceived.
Time was extremely important, as Team 2 immediately went into Stockholder Speech practice once their commercial was in the can.
'How did that look,' was a common question.
Last minute changes are not uncommon.
Media Center staffers provided a bit of professional expertise.
Every visual matters in a commercial shoot.
It takes some practice to be comfortable in front of the camera!
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